Using the correct image and video dimensions on social media is critical for professional appearance and high engagement. Wrong sizes lead to cropping, blurriness, and low engagement. This guide contains all updated dimensions for major platforms in 2026.
1. Instagram
| Content Type | Size (px) | Ratio | Format |
|---|
| Profile photo | 320 × 320 | 1:1 | JPG, PNG |
| Square post | 1080 × 1080 | 1:1 | JPG, PNG |
| Portrait post | 1080 × 1350 | 4:5 | JPG, PNG |
| Landscape post | 1080 × 566 | 1.91:1 | JPG, PNG |
| Story / Reels | 1080 × 1920 | 9:16 | MP4, MOV |
| Carousel | 1080 × 1080 or 1080 × 1350 | 1:1 or 4:5 | JPG, PNG |
| Reels cover | 1080 × 1920 | 9:16 | JPG, PNG |
| Video | 1080 × 1920 / 1920 × 1080 | 9:16 / 16:9 | MP4 |
- Best post size: 1080 × 1350 (4:5 portrait) — takes up the most feed space
- Story safe zone: 250px top and bottom — leave clear for profile name and CTA
- Reels duration: 15, 30, 60, 90 seconds — 30-60s is ideal
2. Facebook
| Content Type | Size (px) | Ratio | Format |
|---|
| Profile photo | 170 × 170 (desktop) / 128 × 128 (mobile) | 1:1 | JPG, PNG |
| Cover photo | 820 × 312 (desktop) / 640 × 360 (mobile) | 2.63:1 | JPG, PNG |
| Post image | 1200 × 630 | 1.91:1 | JPG, PNG |
| Shared link | 1200 × 628 | 1.91:1 | JPG, PNG |
| Story | 1080 × 1920 | 9:16 | JPG, PNG, MP4 |
| Reels | 1080 × 1920 | 9:16 | MP4 |
| Event cover | 1200 × 628 | 1.91:1 | JPG, PNG |
| Group cover | 1640 × 856 | 1.91:1 | JPG, PNG |
3. TikTok
| Content Type | Size (px) | Ratio | Note |
|---|
| Profile photo | 200 × 200 | 1:1 | Min 20 × 20 |
| Video | 1080 × 1920 | 9:16 | Vertical, full screen |
| Cover image | 1080 × 1920 | 9:16 | Text safe zone: center 1/3 |
4. YouTube
| Content Type | Size (px) | Ratio | Note |
|---|
| Profile photo | 800 × 800 | 1:1 | Displays at 98 × 98 |
| Channel banner | 2560 × 1440 | 16:9 | Safe area: 1546 × 423 |
| Thumbnail | 1280 × 720 | 16:9 | Min 640px wide, max 2 MB |
| Video | 1920 × 1080 (1080p) / 3840 × 2160 (4K) | 16:9 | 1080p standard, 4K recommended |
| Shorts | 1080 × 1920 | 9:16 | Max 60 seconds |
| Content Type | Size (px) | Ratio | Format |
|---|
| Profile photo | 400 × 400 | 1:1 | JPG, PNG, GIF |
| Header | 1500 × 500 | 3:1 | JPG, PNG |
| Single image tweet | 1200 × 675 | 16:9 | JPG, PNG, GIF |
| Video | 1920 × 1080 / 1080 × 1920 | 16:9 / 9:16 | MP4 |
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6. Pinterest
| Content Type | Size (px) | Ratio | Note |
|---|
| Profile photo | 165 × 165 | 1:1 | JPG, PNG |
| Standard pin | 1000 × 1500 | 2:3 | Best performing ratio |
| Long pin | 1000 × 2100 | 1:2.1 | Infographics, guides |
| Video pin | 1000 × 1500 | 2:3 / 9:16 | 4s-15min, max 2 GB |
7. LinkedIn
| Content Type | Size (px) | Ratio | Format |
|---|
| Profile photo | 400 × 400 | 1:1 | JPG, PNG |
| Background | 1584 × 396 | 4:1 | JPG, PNG |
| Post image | 1200 × 627 | 1.91:1 | JPG, PNG |
| Portrait post | 1080 × 1350 | 4:5 | More feed space |
| Carousel (PDF) | 1080 × 1080 or 1080 × 1350 | 1:1 / 4:5 | Upload as PDF |
| Company logo | 300 × 300 | 1:1 | PNG (transparent) |
| Company cover | 1128 × 191 | 5.9:1 | JPG, PNG |
| Video | 1920 × 1080 / 1080 × 1920 | 16:9 / 9:16 | MP4, max 5 GB |
8. WhatsApp Business
| Content Type | Size (px) | Note |
|---|
| Profile photo | 500 × 500 | 1:1, cropped circular |
| Catalog product | 600 × 600 | 1:1, min 300 × 300 |
| Status | 1080 × 1920 | 9:16, story-like |
9. Marketplace Product Images
| Platform | Main Image | Background | Format |
|---|
| Amazon | Min 1000×1000, recommended 2000×2000 | Pure white (#FFFFFF) | JPG, PNG, TIFF |
| Etsy | Min 2000×2000 | Flexible | JPG, PNG, GIF |
| eBay | Min 500×500, recommended 1600×1600 | White preferred | JPG, PNG |
| Shopify | Recommended 2048×2048 | Flexible | JPG, PNG, WebP |
10. Quick Reference
| Platform | Post | Story/Reels | Profile | Cover |
|---|
| Instagram | 1080×1350 | 1080×1920 | 320×320 | — |
| Facebook | 1200×630 | 1080×1920 | 170×170 | 820×312 |
| TikTok | — | 1080×1920 | 200×200 | — |
| YouTube | — | 1080×1920 | 800×800 | 2560×1440 |
| X | 1200×675 | — | 400×400 | 1500×500 |
| Pinterest | 1000×1500 | — | 165×165 | — |
| LinkedIn | 1200×627 | — | 400×400 | 1584×396 |
11. Tips
- Canva: Ready-made templates for all platforms — auto-sized
- Figma: Professional design — set frame sizes in advance
- Compression: TinyPNG, Squoosh — reduce file size, keep quality
- Batch resize: Export same image in different sizes for multiple platforms
- Safe zones: Leave top/bottom margins on Stories/Reels — UI elements won't cover
- Test: Preview on both mobile and desktop before publishing
Conclusion
Using the correct image and video dimensions is the foundation of professional appearance and high engagement on social media. Save this guide as a reference and ensure you're using the right sizes for every post.
