Best E-Commerce Marketplaces in Turkey (Top 13 Platforms in 2026)

Turkey is one of Europe's fastest-growing e-commerce markets, with total e-commerce volume exceeding $45 billion in 2026. A multi-marketplace strategy is no longer optional for online sellers — it's essential. In this guide, we examine Turkey's 13 most popular marketplaces, their commission rates, strengths, and optimal strategies for sellers looking to enter the Turkish market.

Marketplace Comparison Table

1. Trendyol

Turkey's largest e-commerce platform and one of Europe's most valuable e-commerce companies.

• Founded: 2010 — acquired by Alibaba Group
• Strength: Highest traffic, strong campaign infrastructure, massive customer base
• Commission: 8-22% (varies by category)
• Shipping: Trendyol Express logistics + partner carriers
• Best for: Fashion, cosmetics, home, food, electronic accessories
• Advantage: Mega campaigns (Super Discount Days, 11.11) drive massive sales
• Challenge: High competition, price pressure, strict performance rules

2. Hepsiburada

Turkey's most established and trusted e-commerce platform.

• Founded: 2000 — only Turkish e-commerce company listed on NASDAQ
• Strength: Corporate reliability, strong logistics (HepsiJet)
• Commission: 7-20% (varies by category)
• Best for: Electronics, appliances, tech, premium brands
• Advantage: Brand stores, Premium Seller program, strong SEO
• Challenge: More detailed onboarding process

3. Amazon Turkey

Amazon's Turkish marketplace, launched in 2018.

• Strength: Global infrastructure, FBA, Prime membership
• Commission: 8-15%
• Best for: Books, electronics, toys, home, private label
• Advantage: FBA handling, A+ content, Brand Registry, cross-border potential
• Challenge: Lower domestic traffic than Trendyol/Hepsiburada

4. N11

Korean-backed marketplace by SK Planet and Doğuş Group.

• Founded: 2013
• Strength: Low commission rates, flexible seller policies
• Commission: 5-18% (among the lowest)
• Best for: Price leadership, economy segment, niche products
• Advantage: High margins through low commissions

5. Çiçeksepeti

Started as a flower delivery service, now a general marketplace.

• Founded: 2006 — acquired by DeliveryHero
• Strength: Gift and special occasion focused customer base
• Commission: 10-22%
• Best for: Flowers, gifts, cosmetics, food baskets, personalized products
• Advantage: Massive sales during holidays (Valentine's, Mother's Day)

6. GittiGidiyor

One of Turkey's oldest marketplaces, eBay-backed.

• Founded: 2001 — acquired by eBay
• Commission: 7-15%
• Best for: Second-hand electronics, collectibles, rare items, vintage

7. Pttavm

Government-backed marketplace by PTT (postal service).

• Strength: Government trust, strong in smaller cities and rural areas
• Commission: 6-15%
• Advantage: Low shipping costs via PTT, strong cash-on-delivery

8. Pazarama

Turkcell's e-commerce marketplace with telecom customer base.

• Commission: 5-15%
• Advantage: Turkcell bill payment, installment benefits

9. Morhipo

Boyner Group's online fashion and lifestyle outlet.

• Commission: 10-20%
• Best for: Fashion, shoes, bags, home textiles — discount sales

10. TikTok Shop

TikTok's social commerce platform — content meets shopping.

• Commission: 2-5% platform + 10-30% affiliate (optional)
• Best for: Fashion, beauty, trending products
• Advantage: Young audience, viral potential, low platform commission

11. Dolap

Second-hand fashion marketplace focused on sustainable consumption.

• Commission: 0-12% (tiered by sale price)
• Best for: Pre-owned clothing, shoes, bags, accessories

12. Etsy

World's largest marketplace for handmade and vintage products.

• Commission: 6.5% transaction + $0.20 listing fee
• Best for: Handmade jewelry, ceramics, candles, art, vintage, digital products
• Advantage: Global customer base, premium pricing

13. Shopier

Payment infrastructure and mini-store platform for social media sellers.

• Commission: 2.49-3.99% (payment processing only)
• Best for: Instagram, WhatsApp sellers, small-scale producers
• Advantage: Lowest commission, easy setup, no marketplace needed

Which Marketplace to Choose?

Multi-Marketplace Strategy

• Start with 1-2: Begin with the highest potential platforms for your category
• Inventory sync: Real-time stock updates across all platforms to prevent overselling
• Price strategy: Optimize pricing based on commission differences
• Order management: Use an integrator like Beekod to manage all orders from one panel
• Performance tracking: Monitor platform-specific sales, returns, and satisfaction

Conclusion

Turkey's e-commerce ecosystem offers a rich landscape of diverse marketplaces, each with unique strengths. Rather than relying on a single platform, building a multi-marketplace strategy aligned with your product category and target audience is the healthiest path to growth. With integrator solutions like Beekod, you can manage all channels from a single hub and maximize operational efficiency.